Aviso de Privacidad (Privacy Notice for Mexico)

This Aviso de Privacidad (Privacy Notice) supplements the information contained in the Privacy Policy of Metric Might and applies solely to individuals who reside in Mexico. We provide this notice to comply with the Federal Law on Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares or “LFPDPPP”), its Regulations, and the Guidelines of the Privacy Notice issued by INAI.

1. Identity and Domicile of the Data Controller (Responsable)

Metric Might, with its principal address at 20 Wenlock Road, London, N1 7GU, United Kingdom, is the controller (Responsable) for the collection, use, protection, and processing of your personal data.

2. Personal Data We Collect

To carry out the purposes described in this Privacy Notice, we will collect the following personal data: identification data (name, username), contact data (email, phone number, address), financial/billing data, internet network activity (IP address, device identifiers, cookies), and sensory data (sales call recordings).

3. Purposes of Processing

Your personal data will be utilized for the following purposes, categorized as either primary or secondary:

Primary Purposes (Necessary for the requested service/relationship):

  • Creating and managing your user account and delivering our products/services.
  • Fulfilling our contractual obligations and maintaining our business relationship with you.
  • Processing invoicing, accounting, and payments.
  • Providing customer support and managing correspondence.

Secondary Purposes (Not strictly necessary, but allow us to improve our services):

  • Sending direct marketing, promotions, and advertising related to our services.
  • Analyzing behavior, profiling, and targeting advertising in our online services.
  • Recording sales calls for employee training and quality assurance purposes.

Opting out of Secondary Purposes: If you do not wish for your personal data to be processed for these secondary purposes, you may communicate this to us at any time by emailing privacy@metricmight.com. Refusal to use your personal data for these secondary purposes will not be a reason for us to deny you our core services.

4. Data Transfers

Your personal data may be transferred to and processed by parties other than Metric Might, including our service providers, cloud hosting subcontractors, and co-operation partners located outside of Mexico (e.g., in the UK or the EU). We ensure that all third parties are subject to confidentiality obligations and data protection standards consistent with the LFPDPPP. By using our services and providing your data, you consent to these transfers necessary for the fulfillment of our services.

5. ARCO Rights and How to Exercise Them

You have the right to Access your personal data; Rectify it if inaccurate or incomplete; Cancel (delete) it when it is no longer required for the purposes outlined; and Oppose the processing of your data for specific purposes (collectively known as ARCO rights).

To exercise your ARCO rights, please send an email to our Data Protection Officer at privacy@metricmight.com. Your request must include:

  1. Your full name and contact email.
  2. Documents proving your identity (or your legal representative’s identity).
  3. A clear and precise description of the personal data over which you seek to exercise an ARCO right.
  4. Any other element that facilitates the location of your personal data.

We will respond to your request within a maximum of 20 business days. If you feel your rights have been violated, you have the right to file a grievance with the National Institute of Transparency, Access to Information and Personal Data Protection (INAI) at www.inai.org.mx.

You may revoke the consent you have granted us for the processing of your personal data, or limit the use and disclosure of your data, by sending a request to privacy@metricmight.com.

7. Tracking Technologies

We use cookies and similar technologies on our website. For detailed information on how to disable them, please consult our Cookie Policy.

8. Changes to this Privacy Notice

We reserve the right to amend this Privacy Notice at any time. Any changes will be published on our website, indicating the date of the latest revision.